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Selected work

HP AI PC Global Campaign

HP's first AI PC launch across global brand, retail, and digital.

Role
Senior Marketing Manager, Creative Lead
Brand
HP Consumer PC
Scope
Global Product Launch
Deliverables
Hero Films, Product Films, Social, Digital

The Brief

What would you use an AI PC for?

For HP’s first AI PC launch, we needed to explain what the new capabilities could do. We showed the PC in a creative workflow so people could see where it would be useful.

I led creative across regional teams, retail partners, and digital channels, with the campaign and product launch on the same schedule.

The Campaign

Introducing the category.

The campaign films showed the PC in use. Regional teams adapted the footage for launch across brand, retail, and digital channels.

HP AI PC campaign film one
HP AI PC campaign film two
HP AI PC campaign film three

The Product

A closer look at the PC.

Separate product films covered the hardware, design, and AI features in more detail.

HP AI PC hero product film
Global HP AI PC product campaign film

Collaborators