Alwayschasingthe light.

I’m Thor, a creative director working in technology and film. Here’s some of what I’ve helped make.

See the work

Selected experience and impact

Creative leadership
18 years
Campaigns + launches
Global
Regional film impact
$200M+
Local jobs created
1,000+

Experience across

  • HP
  • Apple
  • VMware
  • Intel
  • Bang & Olufsen
  • 20th Century Fox

Selected work

A few projects.

Campaigns for HP, a film studio in Mississippi, and the people I worked with along the way.

Stills / art direction

A closer look.

Photography from the campaigns, from location portraits to product details.

Campaign portrait in a creative studio
01HP / Global Freelancer Campaign
Product lifestyle story outdoors
02HP / Product films & photography
Global campaign production still
03Global campaign / On location
Gaming product detail
04Product detail / Gaming
Laptop product lifestyle scene
05Lifestyle / Pavilion Plus
Campaign photograph on location
06Global campaign / Environmental portrait
Thor Juell working late at his desk

About

I like being in the middle of making it.

Over eighteen years, I’ve led creative for global technology campaigns and helped build a film studio in Mississippi. I’ve worked with marketing teams, photographers, directors, and local crews.

I’m interested in the whole process: figuring out what we’re making, finding the people to make it with, and working through the details until it’s ready to go out into the world.

Based in Texas / Working globally

Have something
in mind?

Tell me what you’re working on. It doesn’t have to be a finished brief.