Selected work
HP Product Films & Photography
Creative direction for films and photography across HP’s consumer PC portfolio.
The Brief
The life around a laptop.
A gaming laptop and a computer for creative work need different stories. Across HP’s consumer portfolio, we looked at how each product fit into someone’s day.
I led creative for product films and lifestyle photography, carrying that approach across launches.
The Films
Finding the scene.
We built each film around a person and something they were doing. That gave the product a reason to be in the scene.
The Photography
Shooting film and stills together.
We planned photography alongside the films and shot in the same locations, using the same light. The gallery includes work for Envy, Pavilion Plus, gaming, and Eco Edition.
Collaborators
- PhotographyJeff Vallee (opens in a new tab)
- PhotographyMartin Köhler (opens in a new tab)
- Direction, B&OThorbjorn Ingason (opens in a new tab)
- Creative Direction, HPFlorencia Lopez (opens in a new tab)
- Creative Direction, Thunderlab ProductionsLauren Stegmeyer (opens in a new tab)