Selected work

Global Freelancer Campaign

A global HP campaign following freelancers at work, told through film and photography.

Role: Senior Marketing Manager, Creative Lead
Brand: HP Consumer PC
Scope: Global campaign
Deliverables: Campaign Films, Photography, Social, Digital

The Brief

A campaign about working for yourself.

We followed freelancers in the places where they worked. Their routines and creative decisions gave us the material for the campaign.

I led creative across film and photography, working with the team to adapt the campaign for social, digital, influencers, and press events in different markets.

Global Freelancer Campaign film one

Global Freelancer Campaign film two

Global Freelancer Campaign film three

Across markets

Making the work travel.

Regional teams worked from a shared set of films and photographs, adapting them for their own channels. The freelancers remained at the center of each version.

Collaborators

PhotographyJeff Vallee (opens in a new tab)
PhotographyMartin Köhler (opens in a new tab)
PhotographyAndrea Behrends (opens in a new tab)
Creative Direction, HPFlorencia Lopez (opens in a new tab)
Creative Direction, Thunderlab ProductionsLauren Stegmeyer (opens in a new tab)
Head of Premium PC, HPCathleen Gentry Schroeder (opens in a new tab)